Facebook has recently notified its users that major changes will soon take place in regards to the way Facebook users are shown advertisements. By creating an ‘ad-preference’ section, users can now alter or opt out of the certain types of advertisements that appear on their profiles when logged into the site. Thanks to this technologically advanced age, computer cookies are able to help companies like Facebook target the types of ads you see on your site. This can easily be shown by the certain Facebook Pages one ‘Likes’. For example when searching the web, if one were to visit a particular Nike apparel or clothing site, a Nike ad and/or Fan page will appear on the side of your profile when logged into Facebook. This ad-promoting method has been very efficient for business and Facebook alike. Check out the video below to see how businesses use this method to their advantage. Just remember, virtually every time you’re on the internet, you leave a data imprint that can help one’s business target the everyday consumer!
Facebook To Track User Data Outside of the Site

