Luxottica Partners Up With Google To Bring Google Glass To Ray-Ban and Oakley

(Wall Street Journal: Andrea Guerra, CEO of Luxottica, and Astro Teller, Google’s ‘Captain of Moonshots’)


The Italian eyeglass maker, Luxottica, has recently decided to partner up with Google to create a more stylish approach of the highly anticipated Google Glass. As the owner of Ray-Ban and Oakley, Luxottica has agreed to provide a new design for consumers.

[WSJ Excerpt]

“Partnering with Luxottica is a huge coup for Google. In one fell swoop, Google could get Glass in front of tens or hundreds of millions of consumers in an eyewear-appropriate setting.”-  J.P. Gownder ( Analyst at Forrester Research)

This is definitely a power move for the major Italian company. According to The Wall Street Journal, Luxottica led the eyewear market in 2012. Now distributions will be even greater! As a result of this partnership, Google Glass will be distributed in 5,000 U.S. stores.

We’re excited to see how Ray-Ban and Oakley will design a “new” Google Glass; consumers will definitely be more enthusiastic to buy a device that’s not only innovative, but stylish as well.

Check out this video below if you aren’t yet familiarized with Google Glass!