Amazon Releases The Highly Anticipated ‘Fire Phone’

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In a field dominated by the tech giants Apple & Samsung, Amazon stepped up to rival both companies today by releasing the highly anticipated ‘Fire Phone’. At an event held in Seattle, Amazon’s CEO Jeff Bezos unveiled the smart phone to his audience.

[TIME Excerpt via Victor Luckerson]

–” ..smartphone with a 4.7-inch 3D display, a 2.2 GHz quad-core processor, a 13 megapixel rear-facing camera and 2 GB of RAM.

The device, which has a heavy focus on multimedia, will offer unlimited photo storage and a dedicated button to launch the camera app. It will be sold exclusively on AT&T’s network at a price of $199 for a 32GB version with a two-year contract or $299 for a 64GB version. Amazon is also throwing in a free year of Amazon Prime, its customer loyalty program (existing Prime members will get a bonus year tacked onto their current Prime subscription).

The device is currently available for pre-order on Amazon’s website and will begin shipping on July 25.

The new phone is designed to be tightly integrated with Amazon’s myriad services. The company’s Instant Video service will be preinstalled on the device, as will Amazon’s newly launched music streaming service. The phone will also come with a new program called Firefly, which allows people to scan objects, songs and TV shows (sort of like an all-purpose Shazam app) so that Amazon can identify them and offer a way to purchase them from its store. In total Firefly can recognize 100 million items, Bezos said. “Fire Phone puts everything you love about Amazon in the palm of your hand,” he said in a press release.”–

Do you think this phone will be able to sustain a market that his highly dominated by the iPhone? With Apples iPhone 6 heading to stores this Fall, it will be interesting to see how well the Amazon ‘Fire Phone’ competes in this “dog-eat-dog-world” market.