PepsiCo Becomes Official NBA Sponsor

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Per ESPN’s Darren Rovell, the NBA announced Monday that is has agreed to a new five year deal with PepsiCo. This deal will launch PepsiCo to beome the official brand of food & beverages for it’s league as well as the WNBA, D-League, and USA basketball. As a result, instead of Sprite & Coke advertisements shown by the NBA, one will now be Aquafina, Pepsi, & Mountain Dew; along with it’s brand of snacks like Doritos and Ruffles. This is a new major change of direction for the NBA & PepsiCo seeing as that the Coca-Cola brand has been the official sponsored beverage for the NBA since 1986. Not to be outdone by it’s biggest competitor, Coco-Cola replaced PepsiCo as the official sponsor for  MLS (Major Soccer League) the same day as it left NBA. This new deal comes as a recent trend for PepsiCo becoming at the forefront of the soft drink industry in America. Although Coca-Cola remains as the top selling soda in America since last year; PepsiCo more than makes up for that by it’s own brands Pepsi & Mountain Dew being the second & third best selling soda. Earlier this year PepsiCo also was the official sponsor for the Super Bowl with Katy Perry featuring Missy Elliot during the halftime-show. In other words, things are currently on the up & up for the Pepsi brand, and with the Cleveland Cavaliers poised for a big playoff run be on the lookout for more of the popular #UncleDrew Pepsi Commercials to inundate television commercials.


-JRC