Cleanly cut green grass, clear sunny skies, great food, beer and an indescribable enthusiasm is not the way we all decide to spend our Sunday afternoons but for golf fans, it’s definitely the most ideal situation.
Product of Society spent our Sunday covering the AT&T Byron Nelson Championship. The 18-hole, par-70 course measuring 7,166 yards is one of the most beautiful courses that the state of Texas and the PGA FedEx Cup has to offer.
The TPC Four Seasons Las Colinas has been home to the AT&T Byron Nelson (formerly the Dallas Invitational) for over 45 years and boasts legendary champions such as: Jack Nicklaus, Tom Watson, Ernie Els, Phil Mickelson, Tiger Woods and Vijay Singh, to name a few.
All of the tournaments past champions are proudly displayed on-site (See Below) in an effort to immortalize the courses pro champions throughout the years.
There is a surprisingly wide variety of fans and spectators that show up in droves to attend the week long event which includes a fun set up of moon walks and entertainment for kids as well as a fully decked out pavilion including multiple food and beverage options for those who are of age. The week, of course culminates in a champion being crowned on Sunday afternoon, but we were surprised at how much there was to do for “non-golf” fans.
In the midst of the high-level golf being played all weekend, there are multiple opportunities for sports minded brands such as: Cadillac, Under Armour, Topgolf, AT&T and Grey Goose among others, to activate and involve fans in their product and service offerings in an environment that is fun and informational for consumers.
Golf has recently experienced a dip in interest, mostly among it’s millennial consumers. This dip in interest could not be seen walking around the TPC Four Seasons Las Colinas course throughout the weekend. Fans of all ages enjoyed their time in the sun and even had some (drunken) fun in the mud after a few days of rain throughout the week.
Australian born star Steven Bowditch claimed the tournament title only yards away from where he married his wife in 2011. Bowditch became only the 7th player in the events storied history to lead all four rounds of the tournament, earning his second career tournament victory (both wins came in the state of Texas).
If the PGA can figure out more innovative ways to continue driving fans to attend tournaments as opposed to viewing them on TV we see their being a tremendous opportunity to grow the game beyond its traditional fan base, a fan base that is becoming more advanced in years and does not boast the tremendous potential for growth and development that is seen in Millennials.
Check out some of our favorite scenes from this weekends tournament and be sure to continue following Product of Society sports for live coverage from some of the most exciting venues and events in the world of sports and entertainment .