With the rapid growth of tech and AI, many tools and social mediums have been created, however, few realize the power and destruction a centralized social medium can create. One of the most powerful ways we’ve seen social media affect change was in the most recent U.S. Presidential election. Check out the video below to see just how Facebook’s data was used to manipulate millions of thinkers for political and even societal interests.
“Christopher Wylie, who worked for data firm Cambridge Analytica, reveals how personal information was taken without authorisation in early 2014 to build a system that could profile individual US voters in order to target them with personalised political advertisements. At the time the company was owned by the hedge fund billionaire Robert Mercer, and headed at the time by Donald Trump’s key adviser, Steve Bannon. Its CEO is Alexander Nix” – The Guardian